Fast Casual Restaurant As A Fast Food Restaurant - 1697 Words

Assignment 3 Fast-Casual Restaurants in Ukraine Student: Diana Hyrya Instructor: Raef Assaf, DBA BU 536 - Global Strategy and Management Newport Beach Winter – 2016 Many US consumers want their meals in a hurry, but with more service and higher quality food than in traditional fast food restaurant. The result has been the rise of fast-casual restaurant chains such as Daphne s Greek Cafe, Boston Market and Panera Bread. The intent of fast casual restaurants is to deliver a quality home cooked meal such as roast chicken, or fresh salad and bread in comfortable setting and quickly. Many consider concept of fast casual to be a major restaurant niche that will be as important as fast food, and perhaps even surpass it in the†¦show more content†¦Additionally, some people live and work in the small towns where fast casual restaurants have not yet established and there actually the demand is very small for such restaurants because people live not far from work and just go home during lunch break. Ukraine people also state that eating casual or fast foods daily is not healthy since most of the meals in the restaurants are deep fried and can be a problem to your health if daily consumed (Yunus, Zulkeflee, Razak, Ilias, 2013). Now about position of Fast Casual restaurants compare to Fast Food restaurants. A fast-casual restaurant is a new concept in the restaurant industry. It combines concepts from the fast-food and full-service casual dining restaurants. Some famous fast-casual restaurants include Chipotle Mexican Grill (CMG), Panera Bread (PNRA), Noodles Company (NDLS), Potbelly Sandwich Works (PBPB), and Subway. Several restaurants are focusing on changing their restaurants’ images by remodeling their existing stores. Burger King (BKW), for example, has a goal to remodel about 40% of its U.S. and Canadian market restaurants by the end of 2015. According to the company, its already re-imaged stores have boosted sales by 10% to 15% Reports suggest that this service can be started in Ukraine, and some companies such as McD, already started and getting good responses. In Ukraine, as elsewhere, McDonald s is shaping the public s standard for quality and service and setting anShow MoreRelatedDistinguishing Features Of The Industry980 Words   |  4 PagesIndustry Forecast†, 2014) The restaurant industry is a simple concept, the store prepares the food, and consumers pay for it. Some people visit restaurants in order to save time or enjoy a certain taste that the restaurant has cornered. Others choose to eat out for celebrations and special occasions. Then others want to have a meeting place or study location to call their own. Whatever the reason for a consumer to eat out, there is a restaurant for them. Restaurants cater to all of the above reasonsRead MoreStrategic Principles Of The Restaurant Industry970 Words   |  4 Pages The restaurant industry is a simple concept, the store prepares the food, and consumers pay for it. Some people visit restaurants in order to save time or enjoy a certain taste that the restaurant has cornered. Others choose to eat out for celebrations and special occasions. Then others want to have a meeting place or study location to call their own. Whatever the reason for a consumer to eat out, there is a restaurant for them. Res taurants cater to all of the above reasons and take time to studyRead MoreFast Food Restaurants Affected The Health Of Customers Essay1250 Words   |  5 PagesFast food restaurants raise a number of important issues related to health. In this paper it will be argued that fast food restaurants negatively impact the health of customers. The consumption contributes to obesity, diabetes and heart disease. However, the growing popularity of fast causal restaurants has made healthier options more popular. In the near future fast causal restaurants will either dominant the restaurant industry or the fast food restaurants will become more like fast casual restaurantsRead MoreFast Casual, Cheap, And Superb Quality1288 Words   |  6 Pagesfew that anybody would agree on are: something fast, cheap, and superb quality. This is the market that fast casual has been dominating over the years, and a market that seems to be on the rise for the foreseeable future. Whether it is a concept create d by an unknown player in the industry, or a Michelin Star chef, the fast casual concept’s rising popularity is still at the beginning of its revolution. History shows that the concept of fast casual dining is not unfamiliar. According to ErinRead MoreThe Popularity Of Fast Casual Dining1313 Words   |  6 Pagesanswers everyone would agree with is something fast, cheap, and good quality. This is the market that fast casual has been dominating over the years, and a market that seems to be on the rise for the foreseeable future. Whether it is a concept created by an unknown player in the industry, or a Michelin Star chef, the fast casual concept’s rising popularity is still at the beginning of its revolution. History shows that the concept of fast casual dining is not new. According to Erin DeJesusRead MoreChipotle Mexican Grill. Chipotle Mexican Grill, Incorporated1144 Words   |  5 PagesChipotle Mexican Grill, Incorporated is a restaurant that offers Mexican food including burritos, tacos, burrito bowls (a burrito without the tortilla), salads, and more. The company has been in operations since 1993, starting out as one unit and growing to 1,300 units in over 46 states, the District of Columbia, Canada, and the United Kingdom in 2011. The restaurant served fast-casual food with a customizable menu. The restaurant prides itself on serving food made from scratch with wholesome, organicRead MoreThe Importance Of Fast Food1157 Words   |  5 PagesFast food has been increasingly popular throughout the twenty-first century because of its sacrifice of health for speed, but that has recently started to change. â€Å"Fast casual† is the idea of a more casual restaurant atmospher e with healthier food, slightly higher prices, and a better overall experience. The transition to a more innovative fast casual mind set has spurred an increasing popularity across the country. Rising awareness in society has helped dawn the rise of the fast casual industryRead MoreContract and Event Management702 Words   |  3 Pagesdepends on leisure and disposable income. There are several sectors under the term hospitality industry which are as the following: 1. Hotels 2. Restaurants 3. Contract services 4. Pubs, Bars, casinos and nightclubs 5. Event A hotel is a place that has rooms in which people can stay when they are traveling where they can get food, shelter and other services. Hotels are divided into several categories such as boutique hotel, business hotel and motels. It is also classified into differentRead MoreEssay on Marketing Opportunity: Chipotle Mexican Grill1030 Words   |  5 Pagesdivested its controlling interest. Chipotle became a public company listed on the New York Stock Exchange in 2006. It currently has 1,083 locations across the United States and Canada. In May 2010, Chipotle expanded into Europe, opening their first restaurant in the United Kingdom. (Form 10-K Chipotle Mexican Grill, Inc., 2011) 1.2 Product Offering Chipotle’s cuisine is Mexican. Their menu consists of burritos, tacos, burrito bowls, and salads prepared with fresh ingredients employing classic cookingRead MoreChipotle Market Segmentation And Product Strategy1155 Words   |  5 Pagesthe fastest growing restaurant businesses in the United States. Chipotle Mexican Grill was founded by the current CEO, Steve Ells, in 1993. Chipotle headquarters are located at 1401 Wynkoop Street, Denver, Colorado 80202. The company operates in the restaurant industry and more specifically the fast casual Mexican restaurant market. Market Segmentation Analysis Chipotle Mexican Grill is a fast casual Mexican Restaurant that operates from the United States. Although the restaurant is specifically segmented